Marketing Evolution Summit Reminder

Like it or hate it, AI is going to have an impact on how we do business going forward.

The more you know about it, the more confidence you will gain in your ability to thrive in the AI era.

I've invited big-brand leaders and forward-thinking players in our industry to my virtual Summit in September, where we will be talking about leveraging AI in marketing.

The first two days of this three-day event are free, but you need to sign up to save your spot.

The registration fee will go up tomorrow, so I suggest you get your pass today.​

Cheers,

Neil Patel

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PS: Something else is coming up soon, too: Black Friday will be here before you know it! I invite you to visit our new Black Friday Battleground—a collection of webinars helping you prepare your business for the busiest shopping time of the year. Click here to check it out!​

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Profiling IT complexity: A blueprint for effective legacy system testing

This week, explore Spring Boot annotations behind the scenes and the self-invocation problem, learn to automate migration assessment with XML Linter, and more!

DZone.WeeklyDigest() Wednesday // August 30, 2023 // View Online FEATURED CONTENT   CI/CD Pipeline Security Best Practices [Fireside Chat] In this talk with DZone and Red Hat, we'll explore common CI/CD threats and the attack surface and then dive into the best practices for securing your CI/CD pipelines in cloud-native environments.  Save your seat > BEST OF THE WEEK Profiling IT Complexity: A Blueprint for Effective Legacy System Testing // Stelios Manioudakis Spring Boot Annotations: Behind the Scenes and the Self-Invocation Problem // Aleksei Chaika Automate Migration Assessment With XML Linter // Rebecca Lai Discrepancies Between Test and FastAPI App Data // Aleksei Sharypov It's 2 AM. Do You Know What Your Code Is Doing? // Shai Almog </> CORE Mastering Node.js: The Ultimate Guide // Ashokkumar Gurusamy Deploy Like a Pro: Mastering the Best Practices for Code Deployment // Marija Naumovska How to Configure an HTTPS Endpoint for Mule Applications With One-Way SSL // Ashish Jha Machine Learning Libraries For Any Project // Bartłomiej Żyliński </> CORE Me, a Conference Speaker? Yes, You! // Scott Sosna </> CORE DZONE PUBLICATION DOWNLOADS Development at Scale  [TREND REPORT] // Tim Spann, Anupama Pathirage, Paul Zabelin, John Vester, Cate Lawrence, G. Ryan Spain, Caitlin Candelmo Containers  [TREND REPORT] // Sudip Sengupta, Pratik Prakash, Akanksha Pathak, Joel Lubinitsky, Louis-Guillaume Morand, G. Ryan Spain, Lucy Marcum Getting Started With Log Management  [REFCARD] // John Vester </> CORE Threat Modeling  [REFCARD] // Apostolos Giannakidis Mobile Database Essentials  [REFCARD] // Mark Gamble UPCOMING VIRTUAL EVENTS Transforming Healthcare Experiences: Crafting a Patient-Centric Digital Journey  [AUG 30 | 1PM ET] // Kara Hall, Acquia, Caroline Casals, Phase 2 Security Best Practices In Your CI/CD Pipeline  [SEP 20 | 1PM ET] // Burr Sutter, Red Hat, Ix-chel Ruiz, JFrog FEATURED ON-DEMAND RECORDINGS Cloud Security ROI: Measure the Impact of Your Investment // Andy Ellis, Orca Security & Roderick Chambers, Recorded Future How To Go Pipeline-Free With Real-Time Analytics // Andrew C. Oliver & Sida Shen, CelerData Unsubscribe | FAQ | Terms of Use | Privacy Policy © 2023 TechnologyAdvice, LLC. All rights reserved. DZone is a TechnologyAdvice media brand. This is a marketing email from TechnologyAdvice, 3343 Perimeter Hill Dr., Suite 100, Nashville, TN 37211, USA. Please do not reply to this message. To contact us, please click here.

Category and Tag Pages: To Index or NoIndex and Why?

If you have a blog, you have category org tag pages.

But do you keep them indexed or do you have search engines ignore those pages?

Because having unnecessary pages indexed can actually hurt your traffic.

​Well, here's what you should do to maximize your traffic.

Hope that helps you out.

Cheers,

Neil Patel

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11 Strategies To Help You Creatively Grow Brand Awareness

There are a lot of strategies you can use to grow your brand awareness.

But the real question is, which ones work? And which ones aren't as competitive?

​Here are 11 strategies that will creatively grow your brand awareness.

Check them out, they work well.

Cheers,

Neil Patel

PS: Here's what I learned from sending out 255 million emails.

PPS: Did you know Google Bard can do your marketing for you?

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3-Day AI Event

Take a look into the future.

How do you think your skills will need to evolve in the workplace?

A recent PwC study found that more than 50% of employees think the skills required to do their job will change significantly within the next five years.

And a lot of it will have to do with AI.

That's why you should join me and the top marketing experts from around the globe for our Virtual Summit from September 26-28, 2023:

​The Digital Marketing Evolution – Marketing in the Age of AI. ​

For three days, we will tackle the AI evolution from many different angles, with exclusive guest speakers from Google, FedEx, Coca-Cola, Sony Music, Marriott International, and many more.

Join us for free on days 1 and 2, or sign up for all three days and enjoy access to the entire conference, plus our Lifetime Members Area with six years' worth of previous Summit resources.

​Get your pass here.​

Cheers,

Neil Patel

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Best practices for writing clean Java code

This week, explore SQL query performance tuning in MySQL, compare Smart BDD vs Cucumber using Java and JUnit5, learn what a service mesh is and why it is needed for Kubernetes, and more!

DZone.WeeklyDigest() Wednesday // August 23, 2023 // View Online FEATURED CONTENT   [Research Survey] Data Pipelines Do you have experience with building data pipelines or expertise in data engineering, management, storage, and analysis? Please share your anonymous insights in our ~5-minute survey! Take our survey > BEST OF THE WEEK SQL Query Performance Tuning in MySQL // Chandra Shekhar Pandey Smart BDD vs. Cucumber Using Java and JUnit5 // James Bayliss Best Practices for Writing Clean Java Code // Nir Shafrir What Is a Service Mesh and Why Is It Needed for Kubernetes? // Anas T How To Run an OSS Wordle Clone With Docker Compose // Natalie Lunbeck End-To-End Automated Testing of a Home Robot Using April Tags // Gopinath Hariharan Integration Testing of Non-Blocking Retries With Spring Kafka // Mukut Bhattacharjee Reactive Event Streaming Architecture With Kafka, Redis Streams, Spring Boot, and HTTP Server-Sent Events (SSE) // Greg Lawson Do Not Stop Threads! // Peter Verhas </> CORE The Journey Through Number Types // Bartłomiej Żyliński </> CORE DZONE PUBLICATION DOWNLOADS Development at Scale  [TREND REPORT] // Tim Spann, Anupama Pathirage, Paul Zabelin, John Vester, Cate Lawrence, G. Ryan Spain, Caitlin Candelmo Containers  [TREND REPORT] // Sudip Sengupta, Pratik Prakash, Akanksha Pathak, Joel Lubinitsky, Louis-Guillaume Morand, G. Ryan Spain, Lucy Marcum Getting Started With Log Management  [REFCARD] // John Vester </> CORE Threat Modeling  [REFCARD] // Apostolos Giannakidis Mobile Database Essentials  [REFCARD] // Mark Gamble UPCOMING VIRTUAL EVENTS Transforming Healthcare Experiences: Crafting a Patient-Centric Digital Journey  [AUG 30 | 1PM ET] // Kara Hall, Acquia, Caroline Casals, Phase 2 FEATURED ON-DEMAND RECORDINGS How To Go Pipeline-Free With Real-Time Analytics // Andrew C. Oliver & Sida Shen, CelerData Help | Unsubscribe 600 Park Offices Dr, Ste 300, Research Triangle Park, NC 27709 © DZone 2023

Check out how much your homepage affects your SEO

At my ad agency, we started to analyzing how a homepage impacts search rankings.

We specifically started to analyze homepage copy and redesigns and it's impact on SEO.

​Check out what we learned. The data is interesting.

Hopefully it gives you a good reason to spend more time on your homepage. And also hopefully you'll be careful with your changes as they can have a negative impact as well.

Cheers,

Neil Patel

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Make your holiday emails shine like Christmas lights

The time for pumpkin spice lattes is near, which means you need to step up your marketing efforts for this year's holiday shopping season!

That's why I'd like to invite you to episode 3 of our Black Friday '23 Journey: Getting Your Email Marketing Ready, tomorrow at 8 a.m. PST.

In this webinar, we'll explore strategies for creating irresistible emails that drive even more holiday traffic to your website and turn your leads into customers.

​Reserve your spot now by clicking here.​

Cheers,

Neil Patel

PS: Something else that is coming up soon as well is our AI Summit, an online 3-day event with some of the industry's leading experts on September 26-28. Click here to get your ticket!​

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SEO Techniques to Boost Organic Traffic

There are a lot of techniques you can use to boost your organic traffic.

Some work really well and some aren't as effective.

And over the years I've tested 100s of different techniques... here are the ones that are the most effective.

Cheers,

Neil Patel

PS: Check out LinkedIn's new marketing features.

PPS: If you need help with your marketing, check out my ad agency NP Digital.

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